If your website is a chance to introduce yourself to clients, email marketing is a way to strike up a conversation, build a rapport and retain them as long term customers. Email allows you to establish yourself as an expert realtor, providing insights and valuable information to subscribers who, by virtue of having subscribed to your newsletter, have proven themselves to be eager and ready to hear what you have to say.

Consider this scenario. John and Sue want to buy a home but are not ready just yet. Through an Internet search, they discover your site and sign up for your mailing list. They actually visited several websites, but yours was the only site offering a newsletter signup. A few months later, John and Sue have secured financing and are ready to buy. Because you stayed in touch through email, your name is first on their list now that the time is right.

A newsletter is like offering your readers and clients the inside scoop. You can alert them to hot new listings, special deals or market changes they need to be aware of. Think of it as a special club just for your leads and clients.

Newsletter marketing is a critical component in your overall strategies, allowing you to keep in touch with the very people who are most interested and likely to turn to you for their real estate needs. If you have not created a mailing list yet, you owe it to your business to give this option serious consideration.