The Internet has become the undisputed king when it comes to buying and selling a home. According to the National Association of Realtors and Google, 90% of home buyers search online during the home buying process, including searches to find a listing agent. A good online reputation and proper search engine optimization strategies will help you stand out from the crowd, and attract a steady flow of clients eager to work with you and refer you to their friends and family.

Along with doing Internet searches to gather information about homes and neighborhoods, your prospects are also finding out about you, and making decisions based on what they read online. A good online reputation is the key to developing the trust and authority that will turn curious prospects into profitable clients.

A BrightLocal study has found that 85 percent of consumers read online reviews before making a purchase decision, and that 79 percent trust online reviews as much as personal recommendations. According to a study by the Harvard School of Business, a one-star increase in favorable ratings can result in a 5 to 9 percent increase in business.

• Developing your personal brand. Define what you want to be known for; clarify your personal vision as it relates to clients; develop your Unique Selling Proposition – what sets you apart as the better alternative to your competition.
• Creating your online presence. Engage your prospects with interesting and informative content through a variety of social media channels such as Facebook, Google+, and Twitter. Create a personal landing page (website) that is a one-stop source for information about you.
• Monitor your online reputation. Promptly respond to negative comments in a calm and professional manner.